Photography

Refreshing AQUA's image for a more revitalizing impact

The project focused on a product photo shoot to give the brand a fresh twist, ensuring its image captivates the audience.

Challenge

In its rebranding, the company aims to incorporate photographs that convey freshness, exclusivity, and a new image. However, it faces the challenge of balancing modernity with elegance in its visual representations.

Solution

Photographs were produced that capture the freshness and pleasure of drinking water in sunny or everyday settings. Additionally, meticulous digital retouching was done to enhance the color palette of AQUA Premium, precisely and attractively reflecting its values.

Gallery

Process

Process

01

Research & Analysis

02

Conceptualization

03

Inspiration

04

Production

05

Digital Retouch

Research & Analysis

We analyze the brand's precedents and business objectives, we perform a benchmark of direct and indirect competition and aspirational brands as well as the target group to delve deeper into the problem or need of the brand.

01

Research & Analysis

02

Conceptualization

03

Inspiration

04

Production

05

Digital Retouch

Research & Analysis

We analyze the brand's precedents and business objectives, we perform a benchmark of direct and indirect competition and aspirational brands as well as the target group to delve deeper into the problem or need of the brand.

01

Research & Analysis

02

Conceptualization

03

Inspiration

04

Production

05

Digital Retouch

Research & Analysis

We analyze the brand's precedents and business objectives, we perform a benchmark of direct and indirect competition and aspirational brands as well as the target group to delve deeper into the problem or need of the brand.

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Tools

Tools